Last week it was discovered that several ‘beef’ products on sale in UK supermarkets contained horse and pig DNA. The story immediately hit the headlines with #horseburger trending on social media within hours as outrage at retailers and terrible puns abounded in equal measure. A recall on the affected products was immediately issued, but the response thereafter has seemed rather like a game of pass the blame.

What can manufacturers and suppliers learn from the #horseburger fallout?

1. The big brands don’t have your back: Reputation and consumer confidence is the cornerstone of big name brands, and they will have no qualms about turning against suppliers to protect their name. Tesco was proactive Continue reading →